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  • Akamai Drops $95 Million For Ad Network Acerno
    October 2008

    Content delivery giant Akamai Technologies has reached an agreement to acquire ad network acerno for $95 million in cash. With the approval of acerno's stockholders, the deal is expected to close later this quarter, the companies said Tuesday.
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  • Akamai Technologies completes purchase of aCerno
    November 2008

    New York—Akamai Technologies has completed its acquisition of aCerno Inc., an online co-operative of shopping and purchasing data, in a deal valued at about $95 million. Akamai said the acquisition enhances its Advertising Decision Solutions product line and the combined capabilities should benefit ad networks, online publishers and Internet advertisers.
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  • OMMA Ad Networks Panel
    November 2008

    Today was Media Post’s first iteration of a conference specifically focused on the topic of ad networks. (OMMA Ad Nets) I moderated a panel entitled “”Buyers Place Their Bets: Are Networks Living Up to Their Hype?”
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  • Akamai Debuts New Ad Solutions Service
    November 2008

    Akamai Technologies has landed IAC and Hearst as the first clients for Insight for Publishers, the first product in its new Advertising Decision Solutions line, the company announced Monday. The offering, bolstered by data from the recently acquired acerno, will help advertisers target attractive audience segments.
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  • Akamai Completes Acquisition of acerno
    November 2008

    CAMBRIDGE, Mass., Nov 03, 2008 (BUSINESS WIRE) -- Akamai Technologies, Inc. (AKAM: 12.20, +0.71, +6.2%) today announced it has completed its acquisition of acerno, a privately held company based in New York, NY. Akamai announced a definitive agreement on October 21, 2008 to acquire acerno in a merger transaction.
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  • Akamai Picks Up Ad Targeting Firm Acerno For $95 Million
    October 21, 2008

    Akamai Technologies (AKAM) continues to grow deeper into the advertising industry and beyond its traditional business of pushing photos and videos across the Web. The latest: The company is buying NYC-based ad targeting firm Acerno for $95 million in cash.
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  • Akamai Introduces Advertising Decision Solutions; Announces Agreement to Acquire acerno
    October 2008


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  • Akamai Drops $95 Million For Ad Network Acerno
    October 2008

    Acerno's technology will incorporate real-time anonymous Web browsing information with anonymous online purchasing data from advertisers' sites. As a result, publishers should be able to provide advertisers with better access to relevant consumers.
    > Read full article
  • They will find you: A new generation of services reveal so much about consumers, it's scary
    August 2008 by Susan Kuchinskas

    Bennet Zucker, vice president of marketing at acerno said, "Every time we see the cookies of people who we know are in the market for what an advertiser is selling, we'll serve its ad to that person, whether they're checking their e-mail on Yahoo or reading the news."
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  • acerno: the funnel frontier
    June 11th, 2008 by Jim Nichols

    Those familiar with the team at Catalyst: SF know that our folks have worked to develop more e ective marketingfor a variety of ad networks and rep rms over the years -- I counted 15 last time I polled the group.
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  • Predictive BT - Mediapost’s Behavioral Insider
    April 23rd, 2008 by Phil Leggiere

    ..Bennett Zucker, vice president of marketing at acerno, explains..., when it comes to segmenting consumers by predictive behaviors, online has much to learn from the legacy of the past, particularly the paths blazed decades ago by direct mail catalog marketers...
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  • A New Breed of Behavioral Targeting
    April 16th, 2008 by Elyse Tager

    Two products related to behavioral targeting recently appeared on my radar. One just launched this month; the other has been around since 2004 in stealth mode. It's now being formally introduced to the market. ...
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  • aCerno: Predictive targeting ad network
    by Helen Leggatt, Apr 14, 2008

    A predictive targeting ad network has recently emerged from a two year stint in stealth mode to reveal a mass of accumulated data and an impressive U.S. online buyer reach..
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  • New ad network targets online shoppers on purchase and browsing behavior
    Friday, April 11, 2008

    After two years of collecting anonymous data about 140 million online shoppers from 375 retail and manufacturer web sites, aCerno launched this week as a pay-per-action network that selects which banner ads to display much as Google chooses which paid ads appear on search pages: by how much the advertiser is willing to pay and how likely an ad is to lead to a sales.
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  • Predictive Advertising Targets Consumers on Purchase Data
    By Enid Burns, The ClickZ Network, Apr 10, 2008

    A network of e-commerce sites and product manufacturers intends to target ads across the Web using predictive modeling based on consumers' past purchase behavior. For advertisers, it may be an attractive offering, but for consumers it may raise privacy concerns.
    >Read full article
  • aCerno - Company to watch
    By Alyson Grala

    Predictive online advertising network aCerno unveiled itself to the advertising and interactive communities today, after two years in stealth mode, during which time it racked up more than 140 million active shopper profiles and 450-plus advertisers; approximately 375 of which are data providers.
    >Read full article
  • Acerno Boasts 100% Reach of Web Shoppers
    By Mike Shields, Apr 10, 2008

    Acerno, a two-year-old online ad network, claims it has now amassed 140 million profiles of U.S. Web users--representing a staggering 100 percent reach of the nation's online shoppers.
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  • Ad Network aCerno Unveils Technology To Distinguish Itself
    by Gavin O'Malley, Thursday, Apr 10, 2008 7:00 AM ET

    AD NETWORK ACERNO IS STEPPING out from behind the curtains today with some behaviorally predictive ad-targeting technology to distinguish itself in a crowded market.
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